Whether you are a small business startup or an established brand, you need to ensure that content marketing is one of the cornerstones of your overall marketing strategy. In fact, marketing officers all over the world are advocating for the trend because it works.
In recent years, brand managers and many startup business owners have acknowledged how sales of their products and services skyrocketed after implementing a comprehensive content marketing strategy.
But, what are some of the proven content marketing strategies that can help you take your business to the next level? Read on to find out our recommended content marketing strategies to follow for your website, which was hopefully developed by a reputable website design agency in Singapore.
Optimise Your Content for Search Engines
As you write your content, you need to keep in mind that you are targeting both people and search engines. A significant number of people will land on your content by searching various terms in search engines.
Therefore, you need to do everything possible to ensure that your content is fully optimised for all search engines. Some tips to help you in this area include: Conduct extensive keyword research and identify specific keywords that you want to target.
Remember to include your keyword on the title and body of your article. Use the keyword sparingly and make sure that it fits naturally in your content. You should also attribute all visuals used in your content.
Make It Short
We aren’t trying to discredit long-form articles, but the reality is that most people who visit your site prefer short-form articles. By short-form, we mean content that is 1000-words long or less. This research shows that most people prefer short-form articles to long-form articles.
Another study found out that readers spend approximately 15 seconds or less reading an article online. This is because many people tend to have a short attention span and are always on the look-out for the next interesting thing to read.
Prioritise Quality over Quantity
One of the most common mistakes that content marketers make is focusing on the quantity of content created other than quality. We see this all the time on company websites, and their social media handles where content marketers push tens of posts every day.
The downside of this approach is that when you focus on quantity, there is a likelihood that the quality of your work will take a dip. If the quality decreases, your audience will start to go down and soon; you’ll be left with no one.
Take time to understand your target audience’s information needs and strive to produce quality content that satisfies their requirements. You will be better-off publishing new quality content once or twice per week other than spanning out low-quality articles numerous times per day.
Go Where Your Target Audience Is
Another common mistake that many content marketers commit is to think that content marketing is all about publishing articles on a blog. While a blog is essential, the truth is that it isn’t the start and end of everything.
A good way to approach your content marketing strategy is to understand your target audience and know where they spend most of their time. If your readers spend most of their time on Facebook, then target them with quality Facebook posts.
Don’t focus on one medium since you may fail to reach your audience. The bottom line is that you need to make sure that you compliment your blog with other mediums where you are likely to find readers. These include tools such as Twitter, LinkedIn, Instagram, and even Snapchat.
Incorporate Visuals in Your Content
A lot of people hate reading articles without backup visuals. You may be publishing high-quality content, but nobody will appreciate your hard work if it is nothing but plain text. Therefore, it is crucial to incorporate visuals such as quality images, videos, and even infographics in your text to stress your points.
The reasoning behind this idea is quite simple: When you visit any site online, what do you look at first? Is it the sea of plain words or the graphics on the website? The answer is pretty obvious. Another great benefit of visuals is that they play a critical role in optimising your web content for search engines.
Focus on Your Niche
As a content marketer or manager, you are better off focusing on a relatively small niche than trying to conquer everything that comes your way with your content. When you produce general content, there is a likelihood that only a few people will see it and like it.
This is because some of the popular niches that you can imagine have experts already. A simple solution to this problem is to narrow your focus to a specific niche and strive to become an authority in that particular area.
For instance, if you are a Singapore-based digital marketing agency, you can strive to get clients from all over the world but focus on optimising their websites for a specific country.
That way, it will be much easier to appear on the first page of search engine results for products or services offered in that particular country.
Don’t Be Afraid to Use Freelancers and Influencers
If you want to attract a relatively large audience at a fair price, then you should invest in influencers and freelancers. In fact, a lot of successful companies out there rely on freelancers for all of their content needs.
A large number of others use industry-specific influencers to attract traffic. Today, it is easy for a company to move from zero to millions of dollars because of its successful partnerships with industry-leading influencers.
Don’t be afraid to reach out to people that you think are going to help you achieve your business goals. Keep in mind that you can’t do everything on your own and succeed.
Keep Your Content Light
Lastly, you need to make sure that you are writing in a manner that appeals to your target audience. In as far as you may be proud of the formal content you produce, ask yourself whether your readers love it that way.
The truth is that readers are interested in formal articles that are written in a friendly, fun, and light way. Try to make your paragraphs short and thrown in a few informal words. These simple tricks will make your content fun to read and shareable.
If you’re a beginner in content marketing or if you have been seeing wavering returns, we hope that these simple content marketing strategies will provide you with a good starting point. However, they are not the end. With time, you will realise that content marketing is a long journey that requires patience, commitment, and hard work to succeed.